zephyr
zephyr
Context
Zephyr is a concept for a new streetwear brand focused on bringing a refreshing breath to the oversaturated industry. The brand required a logo design, and applications of the logo and other information to various forms of packaging commonly seen in the fashion industry.
Solution
Zephyr prides itself on being a new face in the streetwear segment of the fashion industry. It is a small, in-house operation that makes all of its clothing designs by hand through screen printing. Each release of clothing is unique as designs are not used for more than one run of clothing. The packaging also incorporates elements of the unique designs, leaving consumers with pieces of artwork that they can hold on to included in their clothing purchases.