Burst

Identity Design ∙ Package Design
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Identity Design ∙ Package Design
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Identity Design ∙ Package Design
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Identity Design ∙ Package Design
·
Identity Design ∙ Package Design
·
Identity Design ∙ Package Design
·
Identity Design ∙ Package Design
·
Identity Design ∙ Package Design
·
Identity Design ∙ Package Design
·

Identity Design ∙ Package Design
·
Identity Design ∙ Package Design
·
Identity Design ∙ Package Design
·
Identity Design ∙ Package Design
·
Identity Design ∙ Package Design
·
Identity Design ∙ Package Design
·
Identity Design ∙ Package Design
·
Identity Design ∙ Package Design
·
Identity Design ∙ Package Design
·

Gallery

Burst

Context

The goal of Burst was to create a new, unique beverage that targeted a female audience between the ages of 16 and 20 years old. Burst is meant to fill a gap in the beverage industry, which combines the rising popularity of popping pearls as a fun food item to be put into drinks and on desserts, with the easy accessibility of pre-packaged drinks sold in stores.

Solution

Burst targets a a majority female audience between the ages of 16 and 20 by employing bright, playful, and saturated colors on top of an eye-catching design that is carried throughout the box and the cans themselves through different applications. Burst uses elements that can easily be changed in order to adapt to new unique flavors, while maintaining recognizable branding so that customers create a familiarity with the brand.