Spunky Dunkers

Identity Design ∙ Visual Systems ∙ Brand Application
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Identity Design ∙ Visual Systems ∙ Brand Application
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Identity Design ∙ Visual Systems ∙ Brand Application
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Identity Design ∙ Visual Systems ∙ Brand Application
·
Identity Design ∙ Visual Systems ∙ Brand Application
·
Identity Design ∙ Visual Systems ∙ Brand Application
·
Identity Design ∙ Visual Systems ∙ Brand Application
·
Identity Design ∙ Visual Systems ∙ Brand Application
·
Identity Design ∙ Visual Systems ∙ Brand Application
·

Identity Design ∙ Visual Systems ∙ Brand Application
·
Identity Design ∙ Visual Systems ∙ Brand Application
·
Identity Design ∙ Visual Systems ∙ Brand Application
·
Identity Design ∙ Visual Systems ∙ Brand Application
·
Identity Design ∙ Visual Systems ∙ Brand Application
·
Identity Design ∙ Visual Systems ∙ Brand Application
·
Identity Design ∙ Visual Systems ∙ Brand Application
·
Identity Design ∙ Visual Systems ∙ Brand Application
·
Identity Design ∙ Visual Systems ∙ Brand Application
·

Gallery

Spunky Dunkers

Context

The goal of this project was to overhaul the identity of Spunky Dunkers, a small donut shop in the Chicago suburbs. The identity was changed to become more modern and appealing to a younger audience, while still maintaining the feeling and excitement that the brand brings to its customers in the surrounding suburbs.

Solution

I created a more playful solution to the identity of Spunky Dunkers by creating a wordmark and pictorial mark that embodied the feeling of "spunk". The logo marks that I created have been applied to items that are used every day in the donut shop, from coffee cups and donut boxes to the shirts that the employees wear themselves (while also being for sale). This is a project that was solely done for a class project, and was not truly implemented or sought after by the company.